If you're weighing a DIY builder like Wix or Squarespace against paying someone to build your site, the fair comparison isn't just the monthly price on their pricing page — it's what's actually included, and whose time it costs.
What each one actually gets you
As of August 2026, Wix's Core plan runs about $29/mo and Squarespace's Core plan about $23/mo on annual billing (always check their sites for current rates — these change). That price gets you hosting and a template you build yourself. It doesn't include a professionally designed logo, and it doesn't include AI chat — a decent one is typically a separate app costing extra on top, and you're the one connecting it, training it, and keeping the site updated as your business changes.
AutoFlow is $499 one-time setup + $60/mo. For that, you get a custom logo (three options to choose from), a professional mobile-first website, and an AI chat trained on your business — all built for you and live in days. We handle the updates. You approve everything before it goes live, and there's a 30-day money-back guarantee.
When DIY is the right call
If you enjoy building things yourself, have a few days to spare, and want full hands-on control over every detail, Wix or Squarespace are genuinely good tools — that's a reasonable choice, not a wrong one. The tradeoff is your own time: picking a template, writing the copy, sourcing or designing a logo, and if you want AI chat, researching, installing, and training a separate app yourself.
When AutoFlow is the right call
If your time is better spent running your business than learning a website builder, AutoFlow does the whole thing for you — logo, site, and AI chat, as one bundle, live in days instead of the evenings and weekends a DIY build usually takes. You still see and approve everything before it goes live; you just don't have to build it.